Peepoople was formed to develop, produce and distribute the Peepoo Sanitation Solution. The mission of Peepoople is that all people who so desire shall have access to dignified and hygienic sanitation. Peepoople was founded in Stockholm, Sweden in 2006 by Anders Wilhelmson and Camilla Wirseen. Part of the founding team was also Dr. Annika Nordin, Dr. Björn Vinnerås, and Prof. Mikael Hedenqvist. Research has been conducted in cooperation with the SLU, Swedish University of Agricultural Science and KTH, Royal Institute of Technology. The graphic design concept has been developed together with Lowe Brindfors.

The Peepoople brand is since October 2016 owned by the NGO IAS (International Aid Services) which means IAS will continue the work that Peepoople has been doing since 2006 to develop the innovative Peepoo toilet as well as the supporting products and systems around it.

Peepoo is a personal, single-use, self-sanitising, fully biodegradable toilet that prevents faeces from contaminating the immediate area as well as the surrounding ecosystem. After use, Peepoo turns into valuable fertiliser.